The Blackfox home recipe…

Preparing seasonal products

A good recipe is prepared with ingredients carefully selected according to the season. At Blackfox, the choice of colours, materials and patterns for our products is based on a process of constant monitoring of consumer trends, decoration and plants... Essential elements in the workshop of our Designers to feed their creativity. In synergy with the product committee, it develops Autumn/Winter and Spring/Summer collections, specifically tailored to the tastes of gardeners, whether urban or rural, Latin or Germanic, millenials or baby-boomers.

Sublimating the product

The marketing team emphasises the benefits and guides consumers in their choice of product indem es den Verkaufsstellen POS/ILV-Lösungen * solutions that can be adapted to different customer constraints.

*Point-of-sale advertising and information

Product packaging, made partly from seed paper (plant them to see the flowers grow).

A fun, subtle nod to nature.

Beyond the shelves, she adds the finishing touch to the presentation by creating display concepts that are delivered assembled and set up at our distributors' premises. A special team has been set up to design, assemble and place the products on these displays in a dedicated workshop.

Ready-to-sell’ displays for distributors.

Delivering the product at the right time

The logistics and IT departments also shape this proximity by working in synergy to deliver to customers throughout Europe, supported by the computerised WMS (Warehouse Management System). Individual orders, packing lists and traceability of shipments, with express delivery in 48 hours in France and 72 hours for export. Reliability, flexibility and efficiency!

Cultivating a 4-star relationship with our customers

In addition to design, the sales team (merchandisers, sales representatives and sales assistants) take over in the field. Setting up shelves, presenting new products, taking regular orders... these are all essential ingredients in a recipe made by Blackfox... At Blackfox, our sales staff live close to their customers in their sectors. It is this long-lasting relationship and mutual trust with our customers that has always fuelled the strong culture of proximity that has shaped the company.

Where can I find Black Fox?

Garden centres, DIY shops, farm shops, maritime cooperatives and specialist garden websites... With over 6,000 retailers across Europe, the black fox has made its mark!

Customer testimonials